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Rights & Freedoms · Report · File No. 261108-722

Philadelphia billboards urge people to oppose boycott of Jewish-owned restaurants

A group put up 14 billboards before Sunday's planned bike ride targeting six Jewish-owned restaurants. The ride falls one day before the 88th anniversary of Kristallnacht, and state and city officials have condemned it.

Every quote in this story (2) was matched word for word against its source. How we work

Cherelle Parker
Cherelle Parker. Photo: Jared Piper/PHLCouncil, CC BY 2.0

A nonprofit called JewBelong has put up billboards at 14 locations across Philadelphia. They urge people to boycott the boycott of Jewish-owned restaurants planned for Sunday, Nov. 8 12. The signs say that running over Jewish businesses is not a peace plan 12.

The billboards answer a bicycle boycott ride organized by Philly Bike On Your Left. The group describes itself as an anti-fascist, anti-Zionist social cycling collective 1. Riders are to gather in Rittenhouse Square at 11:30 a.m. and start at noon 2.

On tapeNBC10 Philadelphia · Nov 8
Community members show support for Jewish-owned Philadelphia restaurants after a group planned to protest the businesses; NBC10's Kelsey Kushner reports.Video: NBC10 Philadelphia on YouTube, “Community supports Jewish businesses in Philly amid planned boycott”. It plays from YouTube when you press play.

The group's Oct. 31 flyer names six restaurants: Mac Mart, K’Far Café, Huda, Goldie, Schlesinger’s and Dizengoff 1. According to Newsweek, the flyer says: "These Zionist establishments must go." 2

Organizers say it is about Israel, not Jews

In an Instagram statement, the group said the ride has been "grossly misrepresented" 12. It said the businesses were chosen for their owners' support for Israel, not because they are Jewish 2. It also describes the ride as nonviolent and as an exercise of First Amendment rights 2.

From Channel GOPShapiro: Trump sued me 43 times, lost every oneJosh Shapiro · 33 plays · captioned, with the source named
Let us be clear: the reason we are calling for a boycott of these businesses is because of their support for Israel,
Philly Bike On Your Left, organizing group, in an Instagram statement2

Newsweek reported that organizers have not publicly offered consistent evidence for all six targets. Three of the restaurants belong to CookNSolo, whose owners have publicly supported Israeli causes. Huda's owner has said he supports Israel 2. Mac Mart co-owner Marti Lieberman told The New York Post her business has no connection to Israel 2.

Organizers say the date is a coincidence. They said they plan rides around people's schedules 2.

Why the date matters

Monday, Nov. 9, is the 88th anniversary of Kristallnacht, the "Night of Broken Glass" 12. On Nov. 9 and 10, 1938, the Nazi Party coordinated attacks on Jews in Germany, Austria and Sudetenland. Thousands of Jewish businesses, homes, schools and synagogues were damaged 1. An estimated 1,000 to 2,000 Jews were killed, and about 30,000 Jewish men were arrested and sent to concentration camps 1.

Philadelphia Mayor Cherelle Parker, Pennsylvania Attorney General Dave Sunday and Gov. Josh Shapiro have criticized the ride 12. Parker has directed police to coordinate with community and partner agencies to protect businesses, residents, places of worship and demonstrators 2. District Attorney Larry Krasner joined a Friday solidarity lunch for the targeted restaurants 2.

Brad Schneider
Targeting businesses simply because they are owned by Jews and singling out Jewish Americans to make them feel unwelcome and unsafe is neither reasonable nor justifiable protest.
Brad Schneider, U.S. representative, Illinois2

The Anti-Defamation League (ADL) urged people to eat at the targeted restaurants and other Jewish-owned ones 1. Baseball Hall of Famer Reggie Jackson, a Philadelphia-area native, said on X it was "heartbreaking to see antisemitism in my hometown" 2.

What happens next

Schlesinger’s owner Allan Domb said his deli would open Sunday and that he would be there. Mac Mart, which usually closes on Sundays, also plans to open 2. The Philadelphia Police Department said it is "aware of the planned November 8th rally" and will "continue to take appropriate measures to maintain public safety" 2.

The pattern here matters for readers who remember the 1930s. Peaceful protest is protected speech. Choosing businesses by their owners' religion or perceived identity is what critics, including the ADL, call intimidation 12. Philadelphia's response, with billboards, solidarity meals and police planning, shows how communities can answer without limiting anyone's right to speak.

The Record

  1. Nazi-coordinated Kristallnacht attacks on Jews begin in Germany, Austria and Sudetenland and last through Nov. 10 1.
  2. Philly Bike On Your Left posts a flyer announcing a boycott of six Rittenhouse Square-area restaurants 1.
  3. Officials and faith leaders attend a solidarity lunch for the targeted restaurants, per the Jewish Federation of Greater Philadelphia 2.
  4. The bike ride is scheduled to begin at noon, and 14 JewBelong billboards urge people to boycott it 12.
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Sources

  1. NBC News, “New billboards urge people to 'boycott the boycott' of Jewish-owned businesses” (2026-11-08). nbcnews.com/news/us-news/billboards-urge-boycott-boycott-jew
  2. Newsweek, “Philadelphia Billboards Target Boycott of Jewish Owned Businesses” (2026-11-08). newsweek.com/philadelphia-billboards-boycott-jewish-business

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